Top 5 CRM Accounting Software for 2024

Managing finances and customer relationships can be daunting tasks for small businesses in the US. Without the right tools, businesses often struggle to keep track of their financial transactions and maintain meaningful connections with their customers. This is where CRM (Customer Relationship Management) accounting software comes in.

By combining CRM and accounting functionalities, this software provides a comprehensive solution for small businesses, helping them efficiently manage their finances while building and maintaining strong customer relationships.

What is an Accounting CRM?

CRM accounting software enables accountants to manage their client data efficiently and, consequently, strengthen their relationships.

An accounting CRM tool keeps financial records well-organized. It facilitates better personalization and enables accountants to be highly productive with their time by automating tedious tasks.

Here are the top 5 CRM accounting software

1. Zoho

Zoho Books stands out for its user-friendly interface, making it easy for small business owners to navigate and manage their finances efficiently. Its intuitive design ensures that users can quickly access and understand their financial data, even without prior accounting knowledge.

Pros:

1. User-friendly interface: Zoho Books has a simple and intuitive interface, making it easy for users to navigate and use the software.
2. Integration with Zoho CRM: Zoho Books integrates seamlessly with Zoho CRM, allowing for better management of customer relationships.
3. Automation features: Zoho Books includes automation features for invoicing, expense tracking, and more, saving time and reducing errors.
4. Customization options: Users can customize invoices, reports, and other features to suit their business needs.

Cons:

1. Limited scalability: While suitable for small businesses, Zoho Books may not be as scalable for larger enterprises with complex accounting needs.
2. Customer support: Some users have reported issues with customer support, including long wait times for assistance.

Pricing:

• Basic: $15 per organization per month
• Standard: $40 per organization per month
• Professional: $60 per organization per month

2. HubSpot CRM

HubSpot offers a plethora of features for accountants to manage their daily operations effectively. You can use the tool to automate repetitive administrative tasks, thereby getting more time to engage with your clients and offer them delightful solutions. The tool also lets you create automated email sequences, so you can stay connected with clients.

Key Features:

• Seamless integration with software like QuickBooks, Xero, FreshBooks, and Recurly
• Track key metrics with built-in reports
• Keep customer communication organized and view detailed activity timelines
• Create templates for customer responses to connect instantly
• Embed a calendar on your website or emails to make meeting scheduling easier

Pros:

• Contact records are automatically enriched with web forms, website activity, and online sources
• Use website tracking to identify new prospects and optimize interactions with existing clients

Cons:

• The pricing structure is steep
• Reporting capabilities are subpar

Pricing:

• Free plan available
• Paid plans start from $45/month

3. Salesforce

A name that pretty much everyone will know, Salesforce is a monster in the CRM space. It’s the current market leader, accounting for a third of the global CRM market. So they must be doing something right.

Salesforce offers extensive sales and client management features. Unsurprisingly, it’s used by a staggering 73% of sales professionals. That said, its rich feature list and automation capabilities make it a strong choice for accounting firms as well. Salesforce’s key features include:

• Lead management 
• Account and client management
• Pipeline and forecast management 
• Workflow automation
• Customisable reports and dashboards
• Mobile app for access on the go

Pros: 

• Customizable
• Strong at sales management and turning prospective clients into paying customers. 

Cons: 

• Reviews suggest Salesforce has an Outdated look and feel compared to its competitors. 

4. Freshsales

Part of the Freshworks software suite, Freshsales is a cloud-based CRM that provides advanced lead and contact management tools. It also integrates with a host of popular accounting software, making it a solid choice for accounting firms. 

Freshworks is designed to help you shorten your sales cycle and accelerate your revenue. Its key features include:

• Automated sales processes
• AI-powered insights that help you close sales faster
• Customisable web forms to capture client data
• Web analytics, allowing you to understand visitor intent
• AI chatbots that engage customers in real-time

Pros: 

• Intuitive UX and user interface, making it a relatively easy tool to pick up and play with.
• Seamless integrations with other Freshworks tools allow you to massage sales with support in one place.

Cons: 

• Sub-par technical support. 

5. Insightly

Easily integrates with top platforms. Insightly provides CRM software to more than 25,000 companies worldwide across a range of industries including consulting, professional services, nonprofits, media and advertising, and more. Insightly aims to help you go beyond sales to better connect with your customers and align your teams using their CRM platform. 

With Insightly, you can:

• Tailor your lead routing and workflow automation
• Track milestones and manage processes
• Design dashboards and track important metrics
• Build and deploy custom apps in minutes
• Model, capture, and manage any dataset

Highlighted Benefits:

• Mobile app to manage data on the go
• Over 250 integrations to choose from
• 3 plan levels to choose from or bundle in your marketing
• Security is taken very seriously

Cons

•  Support is sub-par

Conclusion

CRM tools are crucial to your marketing strategy. Without a CRM, you’re likely drowning in sticky notes covered in scribbled customer data and random business cards. This is a haphazard way of building your customer relationships and moving them through the pipeline. The right CRM offers you a central location to collect all of your customer data, including the specific fields that matter most to you, so you can see where they are in their journey with you and nurture them at any stage.

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