How to Rank #1 on Product Hunt

Ranking #1 on Product Hunt can bring a lot of visibility and credibility to your product. Product Hunt is a platform where makers and early adopters come together to launch and discover new products every day. It’s a great way to get your product in front of a highly engaged audience and potentially drive a lot of traffic and sales. When mesha launched on Product Hunt, we were the #1 product of the day. Here’s our experience in becoming Product Hunt’s #1 Product of the Day, and how you can increase your chances of ranking #1 on Product Hunt.

1. Start with a Strong Product

   Before you even think about launching on Product Hunt, make sure your product is polished and ready for prime time. A high-quality product that provides value to its users is the foundation for a successful launch. If your product isn’t ready or if you’re still in the early stages of development, it’s better to wait until it’s more mature before launching on Product Hunt.

   At mesha, we were confident in the product, having validated it with many early users. We then waited until the product was ready to absorb the demand from Product Hunt, and only launched then. Launching on Product Hunt when you have a waitlist is fine, but we felt it would be a wasted opportunity to not have those users sign up immediately.

2. Plan Your Launch

   Planning is crucial for a successful Product Hunt launch. Decide on the best date and time to launch, taking into consideration the time zone of your target audience and any potential competition from other launches. It’s also a good idea to build a community of early supporters who can help boost your launch by spreading the word.

3. Build Relationships with Product Hunt Members

   Building relationships with Product Hunt members before your launch is a great way to increase your chances of success. You can do this by participating in the Product Hunt community, commenting on and upvoting other products, and reaching out to other makers and early adopters. By building relationships and demonstrating your expertise and enthusiasm, you’ll be more likely to get support from the Product Hunt community when you launch your own product.

   It’s also important that whoever is the ‘Hunter’ or listing the product has some Product Hunt vote history. Build up this profile in advance to ensure a stronger launch.

4. Write a Compelling Product Description

   Your product description is the first thing that people will see when they visit your Product Hunt page, so it’s important to make a good impression. Write a clear, concise, and compelling description that highlights the key features and benefits of your product. Use screenshots and videos to give people a better idea of what your product does, and don’t forget to include a call-to-action that encourages people to upvote your product.

   We spent a lot of time on ensuring the value proposition was clear, images and videos were well designed and eye-catching and that it looked super polished!

5. Leverage Your Network

   Reach out to your existing network of friends, family, and followers to help spread the word about your Product Hunt launch. This can help increase your visibility on Product Hunt and give you a head start towards ranking #1.
   It’s super important that you don’t directly ask for upvotes. Your community and network can share and upvote, but asking for an upvote on social media will get you banned by Product Hunt.
   Similarly, don’t run ads (its not worth it)

6. Engage with the Community

   Engaging with the Product Hunt community is key to success. Respond to comments, answer questions, and engage with people who are interested in your product. This will help build relationships with the Product Hunt community and increase your chances of ranking #1.

   If you have an existing community (e.g. Discord, Telegram), it’s important to rally them to support your listing as well.

   When people upvote, it’s also ideal for them to comment. This helps drive more engagement with the listing. Similarly, make sure you respond to every comment!

7. Continuously Monitor and Optimize

   Once your launch is live, it’s important to monitor the performance of your Product Hunt page and make changes as needed. Keep an eye on your upvote count and adjust your strategy if you’re not getting the results you want. Don’t be afraid to make changes to your product description, call-to-action, or any other elements of your Product Hunt page in order to optimize your chances of ranking #1.

   The Product Hunt Launch Day is a race. You have 24 hours to maintain your rank. A few underrated tips for helping maintain this position:

   1. Don’t spend all your upvote capital in the first few hours. Stagger this so there is consistent momentum
   2. Go strong in the early hours. If you’re ranking #1 by the time Product Hunt’s Daily Newsletter goes out, they’ll highlight your product – which in turn will drive more views and votes.

   Listing day is a fun and exciting event for your team, and you should leverage this to rally your team members and make it an enjoyable and exciting day. At mesha, we treated it as if we were watching the Election Results come out – it was fun and exciting!

In conclusion, ranking #1 on Product Hunt is a great way to bring visibility and credibility to your product. By following these tips, you can increase your chances of success and launch your product with a bang. However, it’s important to remember that ranking #1 is just one piece of the puzzle. The most important thing is to build a sustainable business and product that people love.

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